New York Residency
Frieze
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2022
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Graphic Design
Visual treatment developed for Matches’ New York residency during Frieze Week, centred on a bespoke illustration of the Upper East Side townhouse venue. Drawing on the building’s architectural details, the design featured an architectural footprint, including a façade elevation and detailed floor plans.
A tri-fold leaflet was produced to showcase the event space and guide visitors through each level. To complement the printed collateral, an animated version was created and shared across Matches’ social channels as a preview in the lead-up to the event.
