London-based digital designer with a background in luxury fashion and editorial design. Passionate about digital storytelling through web design, rebranding, and campaign visuals, backed by hands-on experience in art direction.
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Burberry, Matches, Frieze, Wallpaper Magazine, Winser London, MAY Concepts, FY! Magazine, The Day
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Figma
Sketch
Photoshop
InDesign
Illustrator
After Effects
Premiere Pro
ProtoPie -
Burberry
Digital Designer
09.2022 - Current• Leading main campaigns to create editorial storytelling online.
• Collaborating closely with art directors on image selection for campaigns.
• Contributing to new website development following Daniel Lee’s appointment.
• Working with an external agency to finalise designs and visual direction.
• Developing show pages with a focus on detail modules.
• Curating product landing pages and visual navigation.
• Producing exclusive digital shoppable content to support main campaigns.
Matches
Mid Weight Designer
08.2019 - 09.2022• Creating visual concepts for still life shoots and providing art direction on set.
• Responsible for image selection and retouch notes following still life shoots.
• Working closely with set designers to realise sets based on creative concepts.
• Producing editorial content for online storytelling.
• Creating email campaigns and updating email design templates.
• Designing press packs, digital lookbooks, and event invites.
• Creating and designing materials for physical events.
• Designing and developing engaging content for social media.
Winser London
Mid Weight Graphic Designer
02.2018 - 08.2019• Contributing to the visual rebrand and new website launch.
• Creating digital, print, and editorial designs in line with brand identity.
• Developing visual merchandising concepts and curating press days.
• Assisting with campaign shoots, image selection, and retouch notes.
• Designing and scheduling weekly newsletters.
The Day
Design Assistant/ Photography Editor
09.2017 - 12.2017• Conducting image research and sourcing for online editorial stories.
• Creating a range of graphic assets, including digital icons for online features.
• Developing improved template layouts for all PDF documents.
• Scouting publicity material to feature on the website.
Wallpaper Magazine
Art Department Assistant
01.2017 - 04.2017• Designing posters and editorial content for print publication.
• Updating editorial layouts within the dummy book and flat plan.
• Assisting on various interiors shoots for the April 2017 issue.
• Supporting the photography department with image research.
• Assisting in the design of press releases and presentations.
MAY Concepts
PR & Communication Assistant
02.2015 - 05.2015• Managing daily posts across individual social media platforms.
• Creating press clippings, reviews, and announcements.
• Using Cision for contact and community management.
• Adding and updating events of interest in the editorial calendar.
• Setting up press days and handling studio management. -
Postgraduate Diploma in Design for Visual Communication (PGDip)
London College of Communication, University of the Arts London
01.2013 - 12.2013
Bachelor of Architecture (B.Arch)
Eastern Mediterranean University
09.2007 - 02.2012