Show Looks Module - Burberry

This project involved updating the Show Looks module on show pages to coincide with the launch of new fashion collections. The goal was to enhance user engagement and deliver a smoother, more dynamic browsing experience as users explored looks in real time. The previous module lacked flexibility and interactivity, making it essential to introduce richer interactions within look cells, unify detailed views into a single component, and ensure consistency within a more responsive format.

In close collaboration with Development teams, I redesigned the layout and user flow to streamline navigation. Interactive tap states were introduced to encourage engagement, and a new crop guide was developed to support the refreshed visual structure. The updated module led to improved engagement metrics during show launches, offering more seamless transitions and deeper exploration of content. It also simplified editorial workflows and aligned more closely with the brand’s visual direction.

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