Site Redesign
Burberry
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2023
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Visual Identity
Following Daniel Lee’s appointment as Chief Creative Officer at Burberry, a comprehensive rebrand was launched to align the brand’s renewed vision with its evolving creative direction. The project encompassed a full website redesign and a complete overhaul of the visual identity to reflect this new chapter.
As part of the Digital Design team, I contributed by refreshing the homepage, updating landing pages, and redesigning campaign storytelling pages to better express the brand’s updated tone and aesthetic.