Matches, Still Life Shoots

Client: Matches
Year: 2020-2022
Category: Art Direction

For this series of still life shoots, I collaborated closely with an external Set Designer to develop concepts based on a detailed creative brief. Props were either sourced or custom-made to align with the initial vision. Using the provided mood boards and references as a foundation, I was given full creative freedom to experiment with composition, backgrounds, and lighting—allowing me to craft distinct visual narratives for each setup.

All imagery was captured in real-time, which added an exciting layer of spontaneity and challenge to the process. I also handled the final image selection and delivered comprehensive retouching notes. The resulting images were featured across Instagram, email campaigns, and various digital marketing platforms.

Photography: Owen Reynolds, Otto Masters, Christiana Rousounidou, Yuvali Theis, Adam Cooke, Gaston Torres.


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