Lunar New Year Campaign - Matches

Concept developed for a Lunar New Year-themed still life shoot, centered on a monochromatic red colour palette to honor the cultural significance of the occasion and evoke feelings of luck and prosperity. I meticulously curated all compositions using tone-on-tone props, ensuring visual cohesion and harmony throughout the set. Soft, diffused lighting combined with carefully positioned roses created subtle shadows and delicate silhouettes, adding depth, texture, and a refined elegance to the imagery.

Although the products were pre-selected by the Marketing team, I took full ownership of translating the brief into a unified visual concept, overseeing every detail to execute the overall creative direction. This included styling, layout, and mood setting, with the goal of producing compelling visuals that resonated both culturally and aesthetically.

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